Privacy Policy
Last updated July 29, 2026
Fieldtest Labs ("we", "us") runs a small set of early-access test pages under loopbay.uk. This explains what we collect on these pages and why — in plain language, not a wall of boilerplate.
What we collect
- Pageviews and which page you visited — counted directly on our own server. This part never involves anyone else, whatever you choose below.
- Only if you choose "Allow all": we load Reddit's advertising pixel and tell Reddit that a visit, a checkout view or a signup happened, so we can see which of our ads actually worked. We send Reddit a one-way hash of your IP, your browser's user-agent string, and — if Reddit sent you here — the click id from that ad link. If you gave us an email on a form, a one-way hash of it goes too, never the address itself. Reddit is a separate company with its own privacy policy.
- A random, anonymous session cookie (
ftl_sid), so we don't count one visit twice. It isn't tied to your name, email, or any account. See "Your cookie choice" below for when this is set. - The campaign tag (UTM parameters) in the link you clicked, stored
in a cookie called
ftl_utm, so we know which ad or post sent you. - If you fill out a checkout or waitlist form: the email address you enter. Nothing else from that form is stored — see "Checkout pages" below for what happens to the rest of the fields.
- A one-way, salted hash of your IP address, used only to prevent automated abuse of these forms (rate limiting). We never store or log your raw IP address.
Your cookie choice
The first time you visit, a banner asks you to choose one of three
options. Your choice is saved in a cookie called ftl_consent
for 6 months. You can change it any time using the "Cookies" link in the
footer of every page.
| Your choice | What it changes |
|---|---|
| Allow all | We set the anonymous ftl_sid cookie so we can tell
a repeat visit from a new one (a "unique" count). Raw pageviews
still count either way. This is also the only setting that
turns on the Reddit advertising pixel and lets us send
Reddit the events described above. |
| Essential only | No ftl_sid cookie is set, and nothing is sent to
Reddit — their script is never even loaded. We still count the raw
number of visits, but can't tell whether a visit is from someone
new or a repeat. |
| Deny all | Same as "Essential only" — no tracking cookie, nothing sent to Reddit, raw visit counts only. |
One thing does not change with your choice: if you submit a checkout or waitlist form, that's a deliberate action on your part, so we count it and store the email you typed either way — that signal is the entire reason these test pages exist. See "Your email, if you give us one" below for exactly what that involves.
Note for the site operator: a separate cookie,
ftl_internal, lets us mark our own testing traffic so it
doesn't pollute these numbers. It isn't shown to visitors and isn't part
of the choice above — it's a site-operator setting, not analytics on a
member of the public.
Checkout pages
Card-style checkout pages on this site collect a card number field in the browser, but that field is never transmitted to our server, stored, or charged — see our Terms for the full explanation of why these pages exist and how that field is used as a signal, not a real charge.
What we don't do
We measure traffic on these pages ourselves — that's the "What we collect" list above — and that half never leaves our server.
One thing changed on 30 July 2026, and we would rather say it plainly than bury it: we now run Reddit's advertising pixel, but only for visitors who choose "Allow all". We advertise these pages on Reddit, and without it we cannot tell which ad brought someone who actually signed up. If you pick either of the other two options, Reddit's script is never loaded and we send them nothing about you.
Beyond that, nothing has changed: no Google Analytics, no Meta or other ad-network pixels, no cross-site trackers, and we never sell or rent your data to anyone.
Your email, if you give us one
If you join a waitlist, we store the email address you typed, the date, which page you were on, and the ad tag that brought you. If the page offered you information specific to where you sell, we also store the state you picked, because we cannot send you the right rules without it. Nothing else. We do not ask for your name, your address, or a card.
It is written to a private file on our own server. It is not sent to a mailing list company, an advertiser, or anyone else, and there is no page or link anywhere on this site that can show your email to another visitor. We will never sell it or rent it.
We will email you twice at most: once with the information we promised you when you signed up, and once if the product actually launches. That is it. Every email has an unsubscribe link.
Want it deleted? Ask us and we will remove it, no questions and no delay. Same if you want a copy of what we hold.
How long we keep it
Tracking counters and any waitlist emails are kept only for the duration of the specific test they were collected for. If a test doesn't lead to a real product, we don't have a reason to keep the data, and we delete it.
Contact
Questions about this policy or your data: hello@loopbay.uk